We are dedicated to bringing the conscious fashionista trendy clothing hand embroidered by the women in Pakistan & through factories that are not sweatshops.
We hope to bring you a collection of trendy, sophisticated and comfortable clothing that both moms and daughters can enjoy. Our designs reflect distinct fusion of cultural art, global fashion and current trends to offer you the ultimate fashion experience.
Purple Impression was really born out of our need for trendy ethical fashion that was both fashion forward, affordable and sustainable. We saw a trend of luxury fashion in the ethical industry and nothing that an average slow fashion lover, like ourselves could afford. It is our belief that you can have a bigger impact on women living in poverty, by making ethical clothing more accessible to a wider market. This lead us to a plan that included getting as close to the source as possible, and cutting all middle men involved in making our clothes. We went to the city of Multan, which is hub to Pakistans finest hand embroiders, most of whom are widows and spinsters living under poverty, or women exploited by the middlemen of fashion industry. We sourced Natural, Eco fabric locally and have used hand cutting techniques that produces minimum to zero waste. We have worked with designs that are versatile and would appeal to any fashionista. Its all about styling ladies, wear it your way.
Our plan is to use the power of internet to bring ethical fasihon directly to you and to rebel against the fashion formula. All of our profits are re-invested back into the artisans to help them out in their time of need, or they go to local charities that support women who are victims of domestic abuse.
Our clothing is for all the impressionistas who are trying to make a positive impact in their own way. Be it by taking care of their children, taking care of mother earth, volunteering for a cause, or just by smiling and being kind.
So join us as we pick up the pebbles and head towards moving the mountain for the sake of social change.
Lots of Love, Peace and Happiness
Drakshan and Afshan Khan
Location: Fremont, CA, USA