Cut the VS.




We’re a small company dedicated to a big problem.

We all know there is a lot of conflict and division in the world right now. Conflict can be an important catalyst for positive change, but it can also lead to needless pain and violence when we villainize people on the “other side.”

We're on a mission to cut through the “us vs. them” mentality with events and products that help us remember our shared humanity.

By humanizing one another, we're better equipped to work together to solve our shared problems and create a more just, peaceful, and sustainable world for all.

- We believe humans have more similarities than we have differences.
- We believe that what affects one of us affects all of us.
- We believe there are no bad people, only hurting people who need help.
- We believe we can find better solutions when we’re able to humanize each other.
- We believe in defeating our shared problems, not each other.

We donate 10% of every purchase to organizations that have taught and inspired us through their work progressing peace, justice, and nonviolence.

We give to organizations like The King Center, The Revolutionary Love Project, the Center for Nonviolent Communication, the East Point Peace Academy, and other groups with similar philosophies and approaches to social change.

The remainder of our proceeds are invested back into funding our own community building efforts, including our events online and in our hometown of Austin, TX. ​

Our commitment to a more peaceful world begins with a dedication to sustainable and ethical business practices.

We hand-pick each of our shirts from manufacturers that prioritize the environment and the people working for them. We choose socially responsible production facilities with programs that monitor and certify lawful, humane and ethical practices. Our manufacturers also prioritize energy efficient practices.

We print all our apparel locally in Austin, TX using non-toxic, water-based inks. This means that our inks don't produce any plastic wastewater in the printing and equipment cleaning process.

We ship all of our products in biodegradable and compostable packaging to even further reduce our footprint so you can get to the good stuff: creating a world with less harm.

Lastly, we are committed to constantly improving our business to be more sustainable and loving for the environment and the people we impact.

Location: Austin, TX, USA

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