3 core qualities make our programs particularly impactful.
We nurture safer and more loving communities through next generation essential life skills and character development programs for all stages of life.
1. It Starts with Jesse
The story of Scarlett and Jesse has inspired millions to more thoughtfully respond. If Jesse can find the courage to save his classmates in that moment of crisis and Scarlett can find gratitude, forgiveness, and compassion through this tragedy, there is hope and inspiration for all of us. “Nurturing, Healing, Love,” are the foundational values for the movement.
Their individual meaning form a profound and powerful formula for choosing love and have inspired a formula for Choosing Love that can be practiced by anyone, of any age, in any place. This has become the foundation upon which we’ve built educational programs and practices for all ages and stages in life.
2. Nurturing Heroic Choice Moments
Use the universal language of the Choose Love™ Formula across courage, gratitude, forgiveness, and compassion-in-action to elevate the small, but heroic Choice Moments™ we make every day for ourselves and others.
3. Support and Safety for All
Choose Love is a proactive solution that addresses the root cause of violence to prevent it before it starts!
Jesse Lewis Choose Love Movement™ began as a school-only program, but has organically expanded into programs for home, for work, and for community. We’re seeing sports teams use Choose Love programs to teach leadership. We’re seeing prisons use it for restoration. Even military families are using it to ease anxiety and strengthen relationships.
Since 2013, we have been on a mission to create safer schools and a safer world by teaching people how to use nurturing, healing love in any circumstance. Practicing social and emotional learning skills improves culture and cultivates an environment that is welcoming, supportive, compassionate, and safe.