Electronic Music Alliance (EMA)
EMA is the country's largest not-for-profit for people in the EDM culture, leveraging the power of our dance music community for positive social change.
Our website offers our members a platform to create a dynamic community both on and offline where we can share best practices, continually inspire one another, and contribute collectively to co-create the Sound of Change.
Mission
Creating and Celebrating the positivity inherent within our culture by uniting forward thinking electronic dance music leaders, artists, and fans.
What we do
We organize around issues important to the electronic dance music community such as health, safety, greening, and giving back to our local communities.
We work to educate our people about these issues, create programs that offer fun & effective solutions, and provide opportunities to give back.
Goals
To educate and empower our dance music community by setting and implementing standards for social, ethical, and environmental responsibilities.
To advocate for and safeguard the rights of the electronic dance music culture.
History
EMA was a grassroots initiative by Janine & Ken Jordan (of The Crystal Method), and Monica Salazar as a branch of the non-profit Green Wave in late 2009. They were inspired by their work, and believed the electronic music community could and should unify to inspire the youth culture, collaborate to create innovative ideas that could make their culture more sustainable, and to leave a cultural legacy of philanthropy.
EMA started working to develop relationships with several non-profits in 2010 for their Play it FWD initiative whereby artists could donate their talent to a night of charity. Initially it was just Janine & Monica setting up The Crystal Method to play for some of their favorite non-profits such as the Sea Shepherds, Amazon Watch, and the Human Rights Campaign.
In 2011 a few other influential industry members found out about what they were up to and had interest in becoming involved so the 3 founders agreed to create a board of directors for EMA at the end of that year. In 2012, EMA spent a year convincing both friends and top industry of the importance to unite and join them.
In this year of 2013, EMA is laying the foundation for the future of the organization as we prepare to open the gates for the entire community of artists and party-festival goers to get involved be part of the Sound of Change.
The EMA logo is inspired by the 1970’s Ecology logo. EMA is PLUR in action!
Location: Los Angeles, CA, USA
