Green Ink

Our company provides a full range of production services, from concept to final product, on the web or in print. We also provide strategic support, enabling our clients to communicate more effectively and efficiently.

We cover all the major natural resources sectors, including agriculture, biodiversity, biotechnology, climate change, fisheries, forestry, livestock, pests and diseases, soils and water. We also cover the sectors and subjects that interact with natural resources, such as business, energy, gender, governance, health and nutrition. We specialize in communications for a policy audience.

Green Ink is a private limited company, registered in the UK but operating globally. It was founded in 1998, took on its first staff in 2001 and has since expanded steadily to reach its current complement of 15 core team members, supported by an array of freelance associates. Today the company has a turnover of GBP 850,000 a year and serves about 55 clients worldwide.

Green Ink aims to be a first-rate employer, offering its team members a fair reward for their work and attractive working conditions. The company’s core team members all work from their homes in different parts of the world, a set-up that reduces carbon emissions as well as the strains and stresses of commuting. Despite being decentralized, the company has a family atmosphere and an informal, flexible way of working with its clients, together with a strong team spirit.

Green Ink shares the vision of its clients – to create a world free of hunger, poverty and environmental degradation. Accordingly, the company’s vision of itself is:

To be the world’s leading communicator of science for change and development in natural resources and related fields.

Our mission is:

To contribute through communication to the knowledge base that informs sustainable development.

The company adds value to the R&D efforts of its clients by creating communication products and processes that:

• Inform global and national policy debates
• Raise funds and other forms of support for further R&D
• Raise awareness of research results, methods and approaches
• Develop the capacities of R&D professionals and institutions
• Lead to better lives and livelihoods for poor people.

These are the values that matter to us:

Compassion. This is the primordial virtue that drives both what we do andhow we do it. It is a value we share with our clients, whose mission is to eradicate poverty and hunger and to protect the environment in the developing world. It is also the value held by the world’s major spiritual traditions and embraced by the new socially minded businesses of the 21^stcentury. Compassion is what we seek to practise anyway – whether or not it suits our material interests. Green Ink has signed the Charter for Compassion (http://charterforcompassion.org) and encourages its clients and suppliers to do so too.

Three other core values express how we do our work:

• Empathy. We aim to have a strong focus on the needs of others, especially our clients and colleagues. We try to tune in to their needs and respond to them – both their expressed needs and the ones they are less aware of.
• Expertise. This is the central value that matters to our clients. We are experts in science communication, enabling us to develop high-quality products and offer high-quality advice. And we specialize in agriculture and natural resources R&D, so we understand the issues and topics addressed by our clients.
• Enjoyment. We bring enjoyment to our work because it’s creative, serves good causes, and involves friendly and interesting colleagues and clients. We aim to attract and retain staff who enjoy being part of our team. We aim to give our clients an enjoyable time working with us, so that they come back for more.